Claire TillsJan 16, 20184 minAudiences of infosec communication: Internal or external?There are a lot of ways to think about audiences of information security messages. Your relationship to your audience influences how you...
Claire TillsNov 13, 20175 minOther considerations for benefit-framingThere are a few more things you might want to consider when you're using benefit framing for infosec. These are slightly more advanced...
Claire TillsNov 6, 20176 minHow to use benefit frames for infosecLast time, I introduced the basics of gain-loss framing from health communication. I also discussed how this approach should be applied...
Claire TillsOct 26, 20174 minPositive and Proactive: Benefit frames for infosec persuasionI've spoken before about the need for infosec communication and persuasion to move in a more positive and proactive direction. (This...
Claire TillsJul 26, 20173 minFear appeals: what are they good for?Fear can be a great motivator but it can also be paralyzing. Scholars have examined the use of fear appeals in advertising and public...