Claire TillsMay 20, 20186 minCase Study: A.P. Møller-Maersk and NotPetyaA.P. Møller-Maersk's Chariman Jim Hagemann Snabe said on a panel at the World Economic Forum in January 2018 that "we were basically...
Claire TillsNov 6, 20176 minHow to use benefit frames for infosecLast time, I introduced the basics of gain-loss framing from health communication. I also discussed how this approach should be applied...
Claire TillsOct 26, 20174 minPositive and Proactive: Benefit frames for infosec persuasionI've spoken before about the need for infosec communication and persuasion to move in a more positive and proactive direction. (This...
Claire TillsAug 29, 20175 minMerging attributions: Using communication and technical attribution to drive narrativeIn a previous post, I presented a couple of cases in which communicative attribution (responsibility) and technical attribution...