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Claire Tills
Jan 30, 20184 min read
Shared Language: how to fake it if you don't have it
Speaking the same language as your audience is important. In most cases you're already speaking the literal, high-level language of your...
Claire Tills
Nov 6, 20176 min read
How to use benefit frames for infosec
Last time, I introduced the basics of gain-loss framing from health communication. I also discussed how this approach should be applied...
Claire Tills
Oct 26, 20174 min read
Positive and Proactive: Benefit frames for infosec persuasion
I've spoken before about the need for infosec communication and persuasion to move in a more positive and proactive direction. (This...
Claire Tills
Oct 4, 20175 min read
Humor and Rumor in Crisis Communication #TrevorForget
I don't want to hop on the meme-train here but the saga of Trevor gave me some ideas so here they are. Humor is rare in crisis...
Claire Tills
Sep 13, 20176 min read
Crisis Communication and Incident Response pt. 2
So, Equifax happened... this blog is not about that, even though it seems like it is. I wrote it before that news broke. Any resemblance...
Claire Tills
Aug 29, 20175 min read
Merging attributions: Using communication and technical attribution to drive narrative
In a previous post, I presented a couple of cases in which communicative attribution (responsibility) and technical attribution...
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