Claire TillsJan 30, 20184 minShared Language: how to fake it if you don't have itSpeaking the same language as your audience is important. In most cases you're already speaking the literal, high-level language of your...
Claire TillsNov 6, 20176 minHow to use benefit frames for infosecLast time, I introduced the basics of gain-loss framing from health communication. I also discussed how this approach should be applied...
Claire TillsOct 26, 20174 minPositive and Proactive: Benefit frames for infosec persuasionI've spoken before about the need for infosec communication and persuasion to move in a more positive and proactive direction. (This...
Claire TillsOct 4, 20175 minHumor and Rumor in Crisis Communication #TrevorForgetI don't want to hop on the meme-train here but the saga of Trevor gave me some ideas so here they are. Humor is rare in crisis...
Claire TillsSep 13, 20176 minCrisis Communication and Incident Response pt. 2So, Equifax happened... this blog is not about that, even though it seems like it is. I wrote it before that news broke. Any resemblance...
Claire TillsAug 29, 20175 minMerging attributions: Using communication and technical attribution to drive narrativeIn a previous post, I presented a couple of cases in which communicative attribution (responsibility) and technical attribution...