Claire TillsNov 6, 20176 minHow to use benefit frames for infosecLast time, I introduced the basics of gain-loss framing from health communication. I also discussed how this approach should be applied...
Claire TillsOct 26, 20174 minPositive and Proactive: Benefit frames for infosec persuasionI've spoken before about the need for infosec communication and persuasion to move in a more positive and proactive direction. (This...
Claire TillsJul 26, 20173 minFear appeals: what are they good for?Fear can be a great motivator but it can also be paralyzing. Scholars have examined the use of fear appeals in advertising and public...