Claire TillsDec 13, 20175 minTailoring infosec communication: Five scenariosLast post, I went over two methods for understanding or segmenting your audience. The first was based on the influence you have over your...
Claire TillsDec 1, 20174 minAudiences of infosec communicationI've mentioned a caveat in a few of my previous posts and talks that "it depends on your audience." Now I want to dive into that caveat a...
Claire TillsNov 13, 20175 minOther considerations for benefit-framingThere are a few more things you might want to consider when you're using benefit framing for infosec. These are slightly more advanced...
Claire TillsNov 6, 20176 minHow to use benefit frames for infosecLast time, I introduced the basics of gain-loss framing from health communication. I also discussed how this approach should be applied...